Digital marketing glossary

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Glossaries

Term Definition
weather sync

Trigger your campaigns based on actual or forecasted weather conditions

web mediation
Mediation that takes place over the Web. Web mediation involves trafficking an ad network’s tags. The tags are called when the seller ranks the networks proxy bid higher than any other demand. If the buyer doesn’t take the impression a passback tag set up by the seller informs the ad network to go to the next highest bidder or ad network.