Digital marketing glossary

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Glossaries

Term Definition
eCPA
Effective Cost Per Acquisition. This is calculated by dividing your cost (or revenue) by the number of conversion events. Shows how much is spent in CPA when payouts are measured using another pricing model.
eCPC
Effective Cost Per Click. A translation from CPM CPC CPA and other pricing models so that they can be compared. Shows how much is spent in CPC when payouts are measured using another pricing model.
eCPM
Effective Cost Per Thousand. A translation from CPM CPC CPA and any other pricing models so they can be compared. Shows how much is spent in CPM when payouts are measured using another pricing model.
engagement metrics
In online advertising engagement metrics are the metrics used to measure consumers' engagement with the ads they encounter online. Engagement metrics are used by digital media buyers to gauge the effectiveness of their advertising. This is most easily done by direct marketers who use CPA buying strategies but there are a variety of other ways to measure the impact of ads via engagement. Some possible engagement metrics include whether a user has watched an entire video ad if a user hovers over a creative with a mouse and whether a user has clicked on an ad. More generally the term engagement metrics may also be applied to a range of online behaviors such as how long a visitor spends on a website.
epg

Electronic program guides

epg sync

Syncronize your campaign based on scheduled TV episode or TV episode category

Exchange
See ad exchange.
expandable ad
Rich media creatives that can be enlarged beyond the initial dimensions of the placements they fill on web pages.
Exposed Users

The number of users DSP is able to show dynamic ads to.