Bidder Code

Handling thousands of requests per second in a real-time environment, RTBEngine manages complex real-time ad decisioning and algorithm optimization across display, native, mobile, and video inventory.

Designed for maximum scalability, the ad-server and pixel-server are integral parts of the RTBEngine, which sends data to our Real-time Prediction Engine and receives predictive input. All data pipes running through it are specifically tailored for each client.


Realtime Prediction Engine

Driving top performance, the proprietary data engine can predict the probability of any web- user interaction (click, conversion, viewable impression). This component utilizes cutting-edge machine learning algorithms tailored to meet various challenges of today’s marketer. The capacity to learn rapidly on minimal volume provides significant savings.